Conjugate trick

To simplify expressions of the form multiply and divide by the conjugate :

It also works for expressions of the form , or , because .
The underlying identity is

Useful whenever a limit involves , which looks like (indeterminate).
It eliminates the roots from the numerator. The new numerator is typically a polynomial (or at least root-free), which is easier to analyze.

Divide numerator and denominator by :
Numerator:
Denominator:

(we pulled inside the root)