Creativity is finding novel ways to compress data.
Not necessarly better compression. That’s science.
objective optimization fundamentally does not lead to creativity.
Creativity and innovation are most successful when played as a team sports, what really matters is the level of trust that exists between the people on the team, as well as their willingness and ability to be courageous, confident, compassionate, connected, and curious. - Pixar's Ed Catmull
References
Machine Consciousness - From Large Language Models to General Artificial Intelligence - Joscha Bach