Creativity is finding novel ways to compress data.

Sometimes, creativity is transformational, refactoring the prerequisites/restructuring the representation (to be modular), or pruning it (to be weaker).
This doesn’t need to be strictly better compression in the short-run, but enables vastly better compression and new possibilities in the long-run.

But, creativity is never utterly radical – most new ideas are compositions of existing ones.

update the link / revise the claim / put the correct evergreen claim

objective optimization fundamentally does not lead to creativity.

Creativity and innovation are most successful when played as a team sports, what really matters is the level of trust that exists between the people on the team, as well as their willingness and ability to be courageous, confident, compassionate, connected, and curious. - Pixar's Ed Catmull